CEO of Nudge, a native content platform for brands & publishers to track, measure and optimize native content.
- The Branded Content Studio Experiment Is Over in
Publishers Daily on
08/11/2016
The tide is going out on the majority of so-called "native studios," the feeding frenzy for publishers to rapidly build in-house offerings to leverage the native advertising trend. Many are still
using native content as a lure to sell more display. But as many marketers assert, it is about the quality and context of the content.