Ben YoungMember since June 2016Contact Ben
CEO of Nudge, a native content platform for brands & publishers to track, measure and optimize native content.
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- The Branded Content Studio Experiment Is Over in
Publishers Daily on
The tide is going out on the majority of so-called "native studios," the feeding frenzy for publishers to rapidly build in-house offerings to leverage the native advertising trend. Many are still using native content as a lure to sell more display. But as many marketers assert, it is about the quality and context of the content.