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Ben Young

Member since June 2016Contact Ben

CEO of Nudge, a native content platform for brands & publishers to track, measure and optimize native content.

Articles by Ben All articles by Ben

  • The Branded Content Studio Experiment Is Over in Publishers Daily on 08/11/2016

    The tide is going out on the majority of so-called "native studios," the feeding frenzy for publishers to rapidly build in-house offerings to leverage the native advertising trend. Many are still using native content as a lure to sell more display. But as many marketers assert, it is about the quality and context of the content.

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