Carly Bedford is Global Client Service Director of ID Comms, the global strategic media consultancy. ID Comms works with some of the world’s most ambitious marketers to maximize the value of their media investments. The company was founded in 2009 and is a highly experienced team of expert media consultants, now with offices in New York, London, Dubai and Singapore, representing brands with combined annual media spending exceeding $10bn. ID Comms operate a proprietary consulting system for brands looking to significantly improve the value of their media investments. This starts with a Situation Analysis which is a thorough diagnostic of a brand's competences and capabilities in media management, the output is a substantial analysis of what's working and a practical guide to where there are opportunities to improve media performance. ID Comms Productive Media Governance services include: - media pitch management - media agency scope of work and contracts - agency remuneration models and resource pricing - media value tracking models - programmatic media buying strategies - agency performance measurement - media strategies and KPI setting - media data management strategies