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Carly Bedford

Member since July 2015Contact Carly

  • Global Client Services Director ID Comms
  • Unit 41
  • 6 Corbet Place
  • London
  • E16NH GBR

Carly Bedford is Global Client Service Director of ID Comms, the global strategic media consultancy. ID Comms works with some of the world’s most ambitious marketers to maximize the value of their media investments. The company was founded in 2009 and is a highly experienced team of expert media consultants, now with offices in New York, London, Dubai and Singapore, representing brands with combined annual media spending exceeding $10bn. ID Comms operate a proprietary consulting system for brands looking to significantly improve the value of their media investments. This starts with a Situation Analysis which is a thorough diagnostic of a brand's competences and capabilities in media management, the output is a substantial analysis of what's working and a practical guide to where there are opportunities to improve media performance. ID Comms Productive Media Governance services include: - media pitch management - media agency scope of work and contracts - agency remuneration models and resource pricing - media value tracking models - programmatic media buying strategies - agency performance measurement - media strategies and KPI setting - media data management strategies

Articles by Carly All articles by Carly

  • Why Media Transparency Is Not The Top Issue For Advertisers in MAD on 08/18/2016

    Very few brands are jumping up and down about transparency in the wake of the ANA reports but most are thinking much more deeply about media. The change that's been triggered by the ANA isn't going to be solved by a detailed audit, no matter how far up the holding company chain it goes. Right now the action is all internally focused as advertisers work out the best way to restructure their media agency relationships.

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