Drew Mclellan

Articles by Drew All articles by Drew

• Want to Develop Your Agency? Establish Your Unique Expertise in MAD on 06/03/2022
  

  Every agency has a website and social presence. Companies can shop around and compare options without much regard for geography before coming to a consensus. If you don't define your focus and establish your expertise, you'll be just another face in the crowd.

• 3 Things You Need to Include in Your Agency Partnership Agreement in MAD on 02/18/2022
  

  Partnership agreements document important terms so you know how to resolve disputes as they arise or, in a worst-case scenario, dissolve the partnership. When forming the agreement, make sure to include these three sections: roles and responsibilities, partnership authority, and conflict resolution.

• Can't Find Time For Marketing Creativity? Here's What to Do in Marketing Insider on 02/01/2022
  

  Among the tips is a suggestion to schedule thinking time and carve out moments in the day for white space.

• Why Agencies Should Talk To A Tax Strategist Before The End Of 2021 in MAD on 12/16/2021
  

  The reality is that many agencies are paying more than they should when tax season rolls around. This could be due to ignorance, substandard systems and processes, bad advice from certified public accountants or tax preparers - or a combination of all three.

• Understanding Your Company Culture Could Be Key To Branding in Marketing Insider on 10/25/2021
  

  By taking the time to understand what values and expectations guide internal behaviors, you can strengthen the outward image you portray.

• Ready Or Not, It's Time To Create A Vaccine Policy For Your Agency in MAD on 08/13/2021
  

  This is a topic you have to handle with care. People's views on vaccines can vary as well as their unique healthcare situations.

• Advertising's Hybrid Future: Why Outsourcing Is Here to Stay in MAD on 08/11/2021
  

  The pandemic wasn't the first time agency owners and advertising leaders "rented" talent. The 2008 recession forced many businesses to outsource advertising work.

• After A Brutal Year For Everyone, What's Next For Agencies? in MAD on 04/01/2021
  

  The year 2020 was an arduous journey for agencies, so I know that you feel completely overwhelmed. Now isn't the time for more to-do list tasks - it's time for some acknowledgment.

• The Benefits of Niching Your Agency in 2021 in MAD on 01/26/2021
  

  As an agency, it's important to cement your verticals and own those markets in order to scale your business in a consistent and planned way. That way, you'll be protected even if one pipeline dries up.

• How to Keep Your Agency's Top Talent Without Breaking the Bank in MAD on 08/08/2019
  

  Agencies can no longer expect to hold onto fantastic writers, designers, or account managers for the next 20 years. In fact, they're lucky if they can get three years.

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