
Drew Mclellan
Member since February 2008Contact Drew- Top Dog McLellan Marketing Group
- http://www.drewsmarketingminute.com
- 1430 Locust Street
- suite 200
- Des Moines Iowa
- 50309 USA
Articles by Drew All articles by Drew
- Want to Develop Your Agency? Establish Your Unique Expertise in
MAD on
06/03/2022
Every agency has a website and social presence. Companies can shop around and compare options without much regard for geography before coming to a consensus. If you don't define your focus and establish your expertise, you'll be just another face in the crowd.
- 3 Things You Need to Include in Your Agency Partnership Agreement in
MAD on
02/18/2022
Partnership agreements document important terms so you know how to resolve disputes as they arise or, in a worst-case scenario, dissolve the partnership. When forming the agreement, make sure to include these three sections: roles and responsibilities, partnership authority, and conflict resolution.
- Can't Find Time For Marketing Creativity? Here's What to Do in
Marketing Insider on
02/01/2022
Among the tips is a suggestion to schedule thinking time and carve out moments in the day for white space.
- Why Agencies Should Talk To A Tax Strategist Before The End Of 2021 in
MAD on
12/16/2021
The reality is that many agencies are paying more than they should when tax season rolls around. This could be due to ignorance, substandard systems and processes, bad advice from certified public accountants or tax preparers - or a combination of all three.
- Understanding Your Company Culture Could Be Key To Branding in
Marketing Insider on
10/25/2021
By taking the time to understand what values and expectations guide internal behaviors, you can strengthen the outward image you portray.
- Ready Or Not, It's Time To Create A Vaccine Policy For Your Agency in
MAD on
08/13/2021
This is a topic you have to handle with care. People's views on vaccines can vary as well as their unique healthcare situations.
- Advertising's Hybrid Future: Why Outsourcing Is Here to Stay in
MAD on
08/11/2021
The pandemic wasn't the first time agency owners and advertising leaders "rented" talent. The 2008 recession forced many businesses to outsource advertising work.
- After A Brutal Year For Everyone, What's Next For Agencies? in
MAD on
04/01/2021
The year 2020 was an arduous journey for agencies, so I know that you feel completely overwhelmed. Now isn't the time for more to-do list tasks - it's time for some acknowledgment.
- The Benefits of Niching Your Agency in 2021 in
MAD on
01/26/2021
As an agency, it's important to cement your verticals and own those markets in order to scale your business in a consistent and planned way. That way, you'll be protected even if one pipeline dries up.
- How to Keep Your Agency's Top Talent Without Breaking the Bank in
MAD on
08/08/2019
Agencies can no longer expect to hold onto fantastic writers, designers, or account managers for the next 20 years. In fact, they're lucky if they can get three years.

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