Drew Mclellan

Articles by Drew All articles by Drew

• Understanding Your Company Culture Could Be Key To Branding in Marketing Insider on 10/25/2021
  

  By taking the time to understand what values and expectations guide internal behaviors, you can strengthen the outward image you portray.

• Ready Or Not, It's Time To Create A Vaccine Policy For Your Agency in MAD on 08/13/2021
  

  This is a topic you have to handle with care. People's views on vaccines can vary as well as their unique healthcare situations.

• Advertising's Hybrid Future: Why Outsourcing Is Here to Stay in MAD on 08/11/2021
  

  The pandemic wasn't the first time agency owners and advertising leaders "rented" talent. The 2008 recession forced many businesses to outsource advertising work.

• After A Brutal Year For Everyone, What's Next For Agencies? in MAD on 04/01/2021
  

  The year 2020 was an arduous journey for agencies, so I know that you feel completely overwhelmed. Now isn't the time for more to-do list tasks - it's time for some acknowledgment.

• The Benefits of Niching Your Agency in 2021 in MAD on 01/26/2021
  

  As an agency, it's important to cement your verticals and own those markets in order to scale your business in a consistent and planned way. That way, you'll be protected even if one pipeline dries up.

• How to Keep Your Agency's Top Talent Without Breaking the Bank in MAD on 08/08/2019
  

  Agencies can no longer expect to hold onto fantastic writers, designers, or account managers for the next 20 years. In fact, they're lucky if they can get three years.

• An Owner's Survival Guide To Building An Ad Agency in MAD on 07/30/2018
  

  For many companies, growth is measured by the number of employees or clients. Causality actually exists between those two goals, but many agencies don't seem to realize it.

• The Advantage Agencies Have In The Recruitment Game in MAD on 06/07/2017
  

  No, it isn't money, we all know that. It's culture. And playing that card right is key to successful agency talent recruitment.

• Job 1: Why New Business Development Should Never Leave The Top Of Your List in MAD on 01/24/2017
  

  Too many agencies only consider a new business plan when their big, gorilla clients are unhappy or threaten to leave. By that point, it may be too late. It just takes one call from that valuable client to send an agency into a tailspin. You're left scrambling to find a major replacement for the lost revenue. An unavoidable reality of agency life is that it ebbs and flows. But when you have a plan in place to consistently uncover new business opportunities, the ebbs won't hit as hard.

• The Nuanced Art Of Pricing Agency Services in MAD on 11/23/2016
  

  Many agencies struggle with pricing. Their biggest mistake? Providing only one option, which encourages clients to push back and negotiate. It doesn't matter how accurate your rate is. If you offer only one price, your client will assume there must be a better deal.

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