Andy Pearch
Member since August 2016Contact Andy- Director MediaSense
- www.media-sense.com
- London
- W1W5PA GBR
Co-founded MediaSense in 2009, having built a reputation advising brands on media value management, performance analysis and agency oversight. Over 30 years of experience in UK and international media. Began his career as a buyer at Zenith, progressed to the position of Media Group Head at MEC and co-founded Billetts Media Consulting in 1993, where he was managing director and chief executive for 12 years before overseeing the sale of the business to TI Group (later re-branded Ebiquity). At MediaSense he has a hands-on client consulting role and develops tools and services to give brands greater media insights and control.
Articles by Andy All articles by Andy
- Conflicts Of Interest? It's Not Just Media Agencies in
MAD on
09/06/2016
A failure to manage a conflict of interest is problematic for a media agency, and this is why I believe agencies need to show leadership now as opposed to presenting group denial. But let's also not forget the other players in the ecosystem who also have a duty to their clients to manage conflicts of interest within their business. The media advisor community, for example, is often overlooked in this debate.
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