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An experienced technology marketer with a focus on creating strategies and content that put the audience first while meeting business objectives.
Chatbots powered by artificial intelligence, natural language processing, and machine learning are 2016's gift to marketers looking to enhance customer experience in a personalized and relevant way.
Brands need to have an intimate knowledge of their consumers to reach and connect with today's consumers. Buyer personas have been a way to help marketers humanize their target customers for decades. While these archetypes may have a traditional feel to them, enhancing consumer profiles with data-driven insights brings a new life to them.
We live in a content world driven by the attention economy.
Native advertising is pulling ahead as a "go to" tactic for effectively reaching your target audience. "Business Insider" predicts that by 2021, native advertising will make up 74% of all ad revenue. That is a staggering number.
As marketers in this content-centered world, our goal is to break through the noise and make meaningful connections with our consumers. Reaching Moms has never been as easy or as challenging as it is today. We have an abundance of channels in which to reach our target audience, but attention spans are shorter than ever.
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.