Alyssa GeorgMember since September 2016
Alyssa Wilson Georg, a Savannah College of Art & Design graduate, began her advertising career as an intern at Mullen, Boston. Knowing a good thing when they saw one, she was quickly scooped up to work full time after helping win the JetBlue business that was responsible for Mullen taking off and getting on the map. The look she helped develop for the "You Above All" campaign is still used today. Next, she moved on to Arnold Worldwide to work on Progressive Insurance where she was the first art director to successfully break the mold of their ads from inside stores to out in the world with their star, Flo. Taking a brand that was formulaic and breaking it out of its mold helped Flo get voted into the Advertising Hall of Fame, as well as recognized as a top brand icon of all time by Entertainment Weekly. Further, Alyssa's “Young Flo” and “Babyman” campaigns earned the CMO of Progressive the Adweek Brand Genius honor plus recognition as one of Fast Company's 50 most creative people in business. When not working on Progressive, Alyssa also did iconic work for New Balance, Jack Daniels, and ADT. After a few years in Boston, the bigger city to the south called and she answered by joining SS+K in New York. After just a few months in she produced work for HBO and her streak continued with launching the first ever advertising campaign for The New Yorker, rebranding the NCAA, and Delta. These days, she's focused on helping Hillary Clinton get elected with her work for the super pac Emily’s List. Out of all the things she's put out in the world, “Done”, a commercial for the NCAA featuring female athletes declaring they don’t need female empowerment ads to tell them they are powerful, is her greatest personal achievement. Because in a time where female empowerment ads are becoming a trend, she and her partner took a different approach by taking a step back and questioning the need for the trend. This simple yet thoughtful execution is a great example of one of Alyssa's strengths -- always two paces ahead of the pack.
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- It's 2016: Why Do We Still Need 'Female Empowerment' Ads? in
Who are these ads really for? On the other hand, women's power and strength is constantly being undermined, so the real question is why women need to keep telling you they are powerful. And while we can point to individual commercials as being provocative and powerful in their own right, collectively the entire category of female empowerment ads just seems to us like it should be obsolete.