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Elena Knox

Member since September 2016Contact Elena

Elena is a salsa dancing, Martha Stewart (post jail) style baking, Puerto freakin’ Rican, sunshine emitting Sr. Writer at SS+K. Elena started in advertising the old fashion way: manning the reception desk at Mullen in Boston. Nine months later she wrote the JetBlue tagline that won the business. The tag got her a job as a writer and the campaign went on to win Pencils, Lions and Effies. While at Mullen, she also worked on, Benjamin Moore Paint, New England Aquarium and Google, plus won and launched work for Google Play. After Mullen she migrated down south to Crispin Porter + Bogusky in Miami for two years where she wrote and produced over thirty commercials and online videos for Best Buy. While at CPB she also worked on Kraft Mac & Cheese, Arby’s and Vanity Fair. Next, she went to Havas Worldwide in New York where she was the lead writer on two winning pitches and went on to produce work for both clients. Most notably, her writing for the TJ Maxx, Marshalls and HomeGoods “Bring Back the Holidays” campaign helped the stores see a 16% increase in sales when the rest of the category was down. The cherry on top? The TJX companies received over 900 letters from consumers thanking them for such thoughtful advertising – some of them hand written. Now Elena is at SS+K helping Hillary Clinton get elected with her work for the super pac Emily's List, nudging people to find someone meaningful with, and revolutionizing the female empowerment trend with NCAA. Elena studied at Boston University and graduated with a mayor in advertising and a minor in anthropology.

Articles by Elena All articles by Elena

  • It's 2016: Why Do We Still Need 'Female Empowerment' Ads? in MAD on 09/19/2016

    Who are these ads really for? On the other hand, women's power and strength is constantly being undermined, so the real question is why women need to keep telling you they are powerful. And while we can point to individual commercials as being provocative and powerful in their own right, collectively the entire category of female empowerment ads just seems to us like it should be obsolete.

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