Melina Ex is Managing Director East Coast of the global mobile marketing agency Fetch in New York. Fetch is part of the Dentsu Aegis Network, and supports its clients with strategy, media planning and buying, creative and analytics. Before taking on her current position, she established and headed up Fetch’s German office as Country Manager. A former resident of the UK & Beijing, she has global experience Prior to joining Fetch, Melina was CMO at 88tc88, a mobile service for music, games, apps and eBook growth in China. Prior to that she was at Human Digital (part of the M&C Saatchi Group), consulting clients in areas of digital strategy, customer insights and monitoring. Melina is VP of Germany’s Association of Digital Economy (BVDW E.V.) and acts as their representative for topics including mobile, start-ups, social media, education and H&R.