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Company leaders across industries understand what's at stake right now and are leaning into the types of brand-building activities that can position them competitively on the other side.
Are beer companies looking to stake their claim in the NA category really aiming to encourage a healthy, moderate lifestyle? Probably not.
Across the brandscape, we see endless variations in how high-growth companies are living their purpose in a way that builds trust and drives results.
All kinds of objects from clothes to car dashboards to websites and apps are becoming touch-sensitive. And they're touching back as well.
Let's take a break from the raucous debate playing out on Facebook feeds across the country about this presidential election. Rather than discuss the merits of Hillary Clinton or Donald Trump's personalities or policy, let's talk instead about something a little less fraught with emotion. Design. They're both pretty bad.
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.