Jon BakerMember since May 2015Contact Jon
Jon Baker is Executive Vice President, Technology. He also serves as the executive sponsor of Wire Stone Labs, the agency's incubator for technological innovation and creativity. Jon has more than 20 years of experience in the technology sector, as a pioneering practitioner of software development and web technologies. In addition to his technology background, Jon has 10 years years of digital marketing and management for Razorfish and Wire Stone, where he has developed solutions for brands like Microsoft, HP, Boeing, and Nike.
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- CMOs Who Love Agile Agencies Must Be Flexible In Return in
The external agency is undergoing a period of reinvention - hardly a rare occurrence in an industry known for its rapid shifts. The trend precipitating this current need for agency evolution, though, is that more and more brands are using in-house teams to fulfill marketing activities that had previously been the purview of an external agency. The talent and general capabilities of in-house teams has become increasingly competitive with those of external agencies.