Isabel Rafferty

Member since July 2019Contact Isabel

CEO & Founder Canela Media
Www.canelamedia.com
New York New York
10025 USA

Isabel Rafferty is the CEO and founder of Canela Media, a leading digital media technology company that uses predictive intelligence, audience analysis and matchmaking machine learning technology to connect brands with multicultural audiences through influencer marketing, audio and display advertising. Ranked as one of the top five Hispanic media companies by ComScore, Canela Media combines deep data insights with breakthrough culturally relevant creative campaigns and meaningful authentic digital experiences. Canela Media is a minority and female owned business based in San Diego with offices in Los Angeles, New York, and Chicago. For more information please visit www.CanelaMedia.com.

Articles by Isabel All articles by Isabel

Why Brands Need To Do More When Marketing To Hispanics in Marketing Insider on 03/25/2021
Brands have to think about the entire process, from companies that will be producing ads, through to the media channels for campaigns.
Brands Need to Understand: Not All Hispanics Are The Same in Marketing Insider on 10/07/2019
The general conception of Hispanics tends not to make any distinctions among countries of origin, making it easier to lump them under one generic umbrella.
How To Find The Right Multicultural Influencer in Marketing Insider on 09/19/2019
Brands must make sure to drill down deeply into an influencer's metrics, paying special attention to the types of people that they attract.
Why Brands Should Move Away From Total Market Mindset in Marketing Insider on 08/09/2019
Remarkably few brands seem to fully understand the total market approach, instead using it as a justification for underspending on ads for multicultural audiences.
How Brands Can Use Podcasts To Appeal To Multicultural Audiences in Marketing Insider on 07/23/2019
The best way for brands to show their commitment to multicultural audiences is to align themselves with content that's relevant to each individual group.
How To Win Hearts Of Hispanic Millennials With Mobile Marketing in Mobile Marketing Daily on 10/31/2016
Like all consumers, Hispanics are looking for more than just products or services, they want experiences that impact their lives in a positive and personalized way. By incorporating cultural cues to mobile campaigns, brands show Latino audiences they are relevant.

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