Articles by Alicia All articles by Alicia
- Why Media Transparency Trumps Buying Power in
MAD on
10/31/2016
It's difficult to compete with the multi-billion-dollar buying power of companies like GroupM, OMG, and Publicis. But now that the transparency issue has reared its head, the question must be asked: Can transparency and buying power comfortably co-exist? I believe there's an argument to be made that genuine transparency trumps buying power, no matter how big it might be, and can help strengthen the level of trust that needs to exist between agencies and clients.
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