Tessa Allison
Member since September 2019Contact Tessa- VP Account Director Match MG
- 800 Connecticut Ave
- 4th Floor
- Norwalk Connecticut
- 06854 USA
Tessa Allison leads Match’s current Hyper Local work, alongside several Experiential Marketing initiatives. She brings a decade of integrated agency experience to Match, with a robust background in product launch strategy and lifestyle marketing, and a past client roster inclusive of Pepsi, Mars Foods, Mtn Dew, Moët & Chandon, Toys R Us, Nestlé, Edrington, Diageo and more. Prior to coming agency-side, Tessa worked on the client team at Jack In The Box Inc., serving as the National Sr. Marketing Manager for their fast-casual brand, Qdoba Mexican Eats.
Articles by Tessa All articles by Tessa
- How to Make Your Brand Feel Like a Local in Every City it Visits in
Marketing Insider on
09/30/2019
Just as we target our media buys, we need to understand how our brand experience fits in with the experience of a region.
- When Passion Projects And Agency Work Collide in
MAD on
11/10/2016
Working in advertising comes with long hours, high highs and low lows. There's nothing better than hitting it out of the park for a brand you steward and boosting market share. But to get there, you sometimes have to navigate minefields. Some say that to maintain some semblance of emotional stability, you need passion projects to recharge your personal battery so you can better survive agency life. I don't see it that way.
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