Jen Anderson
Member since November 2016Contact Jen- VP Marketing Sciences POSSIBLE
- LinkedIn: https://www.linkedin.com/in/jenuanderson
- Seattle Washington
- 98101 USA
With more than 15 years of digital marketing experience, Jen has worked with clients such as Microsoft, AT&T and Coca-Cola to evolve digital experiences with a data and customer driven approach. Jen drives successful campaigns which have proven unprecedented media efficiency with application of the craft of meaningful and monetized creative insights. Prior to joining POSSIBLE, Jen has over 10 years traditional and digital media planning, buying and selling experience. Jen's strategy is to use technology to expose data that uncovers expected and unforeseen actionable insights, all with a focus on optimizing efforts to achieve business goals. She enjoys making this happen for her clients every day.
Articles by Jen All articles by Jen
- Using Cultural Intelligence To Achieve Great Work in
MAD on
11/27/2016
I started my career as one of the few white people at Carol H. Williams Advertising, a full-service agency dedicated to African American and multicultural branding. Being in the minority at the agency gave me the opportunity to experience the advertising business from a unique perspective. It was only after my tenure at CHWA that I began to understand the value of cultural intelligence.
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