CHRISTOPHER M. SCHROEDER
CEO, president, ChoiceMedia

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  • Gestalt: The Media Is the Metric
    We are anectdotal animals - we like to reduce very complex a ...
  • Gestalt: Sleeping With the Enemy
    No, this will not be a column on military dynamics. Or Jul ...
  • Column: Gestalt - Bell the Cat or Ride the Horse
    There is a story about a group of mice that met o ...
  • Gestalt: Che Never Did This
    Technological revolutions are most often overestimated in the short run, and underestimat ...
  • Column: Common Sense Isn't All That Common
    Paraphrasing an old adage, there are liars, there are damnable liars, a ...
  • Column: Gestalt -- What Killed the Dinosaurs?
    I've been around the block of traditional media companies long enough th ...
  • Column: Gestalt
    As advertisers often ask me "what's coming next," you'd think I'd ha ...
  • Column: Gestalt -- The Death of the Portal
    Living in Washington, D.C., I've become accustomed to the glee with whi ...
  • Column: Gestalt - Programming 'R' Us
    I'm sorry, I know all this new technology is changing everything, b ...
  • Column: Gestalt-Google and the Giant Killers
    I'm second-to-none in my appreciation for what Google has brought to t ...
  • Logging In: Reform Candidate
    I usually write, in these illustrious online sites and journals, my reflectio ...
  • Going Out With the Tide
    Business will never be usual againLike all of us, I have be ...
  • Logging In: Have It Your Way
    New news versus old news A bright media analyst recently asked m ...