- Media Agencies, Are PR Firms Eating Your Lunch? in
MAD on
12/14/2016
Media agencies have long been the go-to resource for all paid-media initiatives. They're the ones with the expertise in all forms of advertising, and many have at least a half-century of experience in
media acquisition. But over the past year I've noticed a new trend developing, led by emerging innovators: PR firms that are moving into that space. I know first-hand that the landscape is rapidly
changing. I've seen a number of innovative agencies doing really cool things with paid media, including Weber Shandwick, Cohn & Wolfe, and Ketchum, and it's a significant development.