Julie Ginches
Member since March 2008Contact Julie- Chief Marketing Officer ViralGains
- www.viralgains.com
- LinkedIn: https://www.linkedin.com/in/julieginches?trk=nav_responsive_tab_profile
- Twitter: @jginches
- 280 Congress Street
- 7th floor
- Boston Massachusetts
- 02210 USA
Articles by Julie All articles by Julie
- Media Agencies, Are PR Firms Eating Your Lunch? in
MAD on
12/14/2016
Media agencies have long been the go-to resource for all paid-media initiatives. They're the ones with the expertise in all forms of advertising, and many have at least a half-century of experience in media acquisition. But over the past year I've noticed a new trend developing, led by emerging innovators: PR firms that are moving into that space. I know first-hand that the landscape is rapidly changing. I've seen a number of innovative agencies doing really cool things with paid media, including Weber Shandwick, Cohn & Wolfe, and Ketchum, and it's a significant development.
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