Benjamin Spiegel
Member since December 2016Benjamin Spiegel is the CEO of MMI Agency in Houston, Texas
- The Truth About Influencer Measurement, Verification in
Marketing Insider on
05/22/2018
Thanks to ad blockers and walled gardens, marketers have had to rethink how to win in digital and leverage "new" tactics, including digital influencers and particularly those rich in social currency:
YouTubers, Instagrammers and bloggers with large followings.
- The Importance Of Having A Disaster Communication Strategy in
Marketing Daily on
09/07/2017
When it comes to communicating with consumers in a non-brand / non-product specific context, some brands have no idea what to say or when not to reach out.
- Connecting The Disconnected Smart Home in
AI & IoT Daily on
02/10/2017
As the 2017 CES showed earlier this year, elements of the Internet of Things such as self-driving cars and smart everything are (still) the future. However, aside from the countless gadgets,
appliances and electronics was something more interesting: the display of logos below the devices that signified which systems they work with, representing all the major tech innovators. While
there was no shortage of platforms or hubs, in the end, it all comes down to those protocols.
- Not Everything Needs To Be Live in
Marketing Daily on
12/15/2016
I am sure when the media innovators came up with the idea of live video inside social platforms, they did not design it for me to live stream the feeding of my cat or my neighbor mowing his lawn.