Keith Petri

Member since June 2017Contact Keith

Chief Strategy Officer Screen6
screen6.io
Facebook: https://www.facebook.com/KeithEPetri
LinkedIn: https://www.linkedin.com/in/kpetri
Twitter: @keithepetri
450 Lexington Ave
4th Floor
New York New York
10017 USA

Keith Petri is the Chief Strategy Officer for Screen6 based in New York City. Screen6 is the company creating the industry standard for building cross-device identities. Follow Keith on Twitter at @keithepetri.

Articles by Keith All articles by Keith

With Cross-Device Tracking It's About Where You End, Not Where You Start in Marketing Insider on 10/24/2017
At a time when the adtech industry is being called to the carpet for transparency, it's important that we don't allow claims in a press release to set the agenda
The Match Game: Cookie Syncing Is So 1995 in Marketing Daily on 07/19/2017
A simple strategy would be to complement cookie syncing with server-to-server de-duplication between disparate cookie-pools.
Schenectady 12345 in Marketing Daily on 07/06/2017
It is a false notion that deterministic data and observed, self-identified data are almost always accurate.

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