Michael Ballard

Member since December 2016Contact Michael

Personalized Video Ads Could Be Huge in Marketing Daily on 12/29/2016
It's likely that personalized video will become a potent form of advertising that will combine the emotive power of video with the granular targeting that is increasingly popular with marketers.

Personalized Video Ads Could Be Huge by Michael Ballard (Marketing Daily on 12/29/2016)
That's a fair point. However, I think our creepiness radar (in general) is become less sensitive. This started the inception of retargeting (especially with Amazon) and that people are finally realizing that their entire life is public (thanks to Facebook). I think the more interesting use of personalization is through the use of product placement instead of your name.
Personalized Video Ads Could Be Huge by Michael Ballard (Marketing Daily on 12/29/2016)
Exactly...but I say here's to dynamic advertising in general...not limited to video.
Personalized Video Ads Could Be Huge by Michael Ballard (Marketing Daily on 12/29/2016)
Nailed it Dan!
Personalized Video Ads Could Be Huge by Michael Ballard (Marketing Daily on 12/29/2016)
James, I think we are currently there with video. It's easy enough to change out text and images. The hard part is not making it corny. It's hard to say with audio (combined with video). This makes me think of Siri's use of customized words. I think due to language and pronunciation the risk and variables are way too high.

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