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Bohb Blair

Member since January 2017Contact Bohb

  • Global Chief Experience Officer Starcom Worldwide
  • Chicago Illinois
  • 60601 USA

As the Global Chief Experience Officer, Bohb Blair’s passion lies at the intersection of technology and ideas, where the next-generation strategy and design combine to create experiences that meaningfully connect consumers to our clients’ brands. He is a deeply creative mind and conceptual thinker who most recently served as lead for the Starcom USA Experience Design practice. Prior, Bohb led the Invention group at Mindshare Chicago. Under his direction, the team mixed creative planning and services to create award-winning media campaigns for clients like Huggies, Cottonelle, BP, Poise and Kotex. Bohb has previously worked as a creative lead at experiential agency Legacy, a conceptor at Draft Worldwide and in entertainment marketing with KBA.

Articles by Bohb All articles by Bohb

  • The AI Balance of Automation And Isolation in AI & IoT Daily on 03/20/2017

    We've heard a lot about artificial intelligence, or the 'Experience of Things,' which allows technologies to have increasingly human-like interactions that understand, predict and adapt. For many, AI feels most tangible in the products we touch, personalized platforms and the voice controlled interfaces we query, such as Amazon Echo and Google Home. As AI becomes more centralized and seamless in our everyday lives, it provides personalized experiences that transform how we search and discover, make decisions and ultimately determines what we see and even more importantly, what we don't. Consider, for example, a day in the AI life that starts at home but doesn't end there:

  • CES 2017: Tech's Tipping Point: Think Access Over Excess in MediaDailyNews on 01/06/2017

    Consumers are curious and frequently awed by this new immersive experience, but for most, passive viewing and gaming experiences are many steps back from satisfying a bleeding-edge need.

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