Jessica Neville

Member since January 2017Contact Jessica

The Pros And Cons Of Using 'Nano Influencers' in Marketing Insider on 03/20/2019
Nano influencers are defined as influencers with roughly 1K-5K followers, a good solution if you need to reach hyper-niche communities.
A Female-Centric Playbook To Becoming An 'Intrapreneur' in Marketing Insider on 12/07/2018
Research shows that diversity is good for business, but how can women rise up the ranks when leaders tend to promote others who think like them?
The 4 Advantages Of Engaging Micro-Influencers Versus Celebs in Marketing Insider on 05/18/2018
We are living in a time where more than half of Americans report using an ad blocker while they're online, according to YouGov Profiles data, and trust in advertising is at an all-time low. Attention is now our most precious and scarcest resource, and content is the cost of entry for brands.
The Snapchat Spectacle in Marketing Daily on 01/09/2017
What I find most intriguing about Spectacles isn't the product itself, it's how it was launched.

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.