Jeff Sopko

Articles by Jeff All articles by Jeff

• 4 Brands Changing Customer Loyalty  in Marketing Daily on 09/14/2017
  

  If one tenet holds true for each of these brands, it's that they all understand their customer bases and aren't afraid to create new, innovative ways to reach them.

• Loyalty: A Source Of Certainty In Uncertain Times in Marketing Daily on 05/03/2017
  

  At the end of the day, retail brands need to remember who drives their businesses forward in the first place.

• The Key To In-Store Success? Think Like ECommerce in Marketing Daily on 02/07/2017
  

  Retailers need to brace themselves for a new reality in which stores are not the primary medium for commerce. And that brings us to innovation.

• Loyalty To Resurrect Declining Retail App Market in Marketing Daily on 01/11/2017
  

  Here's a look at a handful of successful apps that drive customer loyalty.

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