Jason Carmel

Member since January 2017

3 Reasons We Hate NFTs -- And Why Those Reasons Don't Matter in Marketing Insider on 10/15/2021
While some brands have jumped on NFTs as a publicity stunt, there are broader uses emerging.
3 Reasons We Hate NFTs -- And Why Those Reasons Don't Matter in Marketing Insider on 07/02/2021
While some brands have jumped on NFTs as a publicity stunt, there are broader uses emerging.
Deadly Venom and Lifetime Value in MAD on 01/12/2017
The best book on marketing analytics that I've read is not about marketing analytics at all, but rather about snakes, scorpions, spiders, and jellyfish. In Venomous, biologist Christie Wilcox walks through the unique physiology and evolution of venomous animals, from cobras to platypuses and everything in between. Stay with me here and I'll explain why her analysis provides such a great analogy for where the best laid measurement plans for marketers go wrong so quickly.

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