- In The Arms Race For Relevance, Context Wins in
Television News Daily on
03/26/2019
With ample content options, consumers are increasingly thinking about how, when, why, and where they consume content. But video remains the one piece of media that isn't showing in-content context.
- Can Artificial Intelligence Make The Online Experience More Natural? in
Publishers Daily on
06/29/2017
AI tools increasingly give publishers the secret weapons they need to create a more authentic, organic and natural experience for their site visitors. In the process, AI will liberate powerful
customer insights from Big Data that businesses previously could never tap.
- Amid Social Video Craze, Don't Neglect O&O in
Publishers Daily on
01/24/2017
As Facebook ramps up its video advertising push with the planned introduction of mid-roll ads, social platforms look more enticing than ever, but publishers risk leaving money on the table. On that
note, I'd like to remind publishers that video on publishers' owned and operated sites can deliver a far higher value than those distributed via social platforms.