Connie Garrido
Member since February 2012Contact Connie- None None
- 2 Park Ave. South
- Floor 24
- New York New York
- 10016 USA
Articles by Connie All articles by Connie
- OOH Is About the Journey, Not The Destination in
Mobile Marketing Daily on
02/01/2017
Mobile advertisers have been using data based on device behavior since its infancy to deliver tighter targeting, efficiency and more measurable metrics. Now, more advanced media models are evolving, tapping into geotemporal datasets to enrich OOH targeting, based on mobile behavior in an online and offline world.
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