Mike Shaughnessy
Member since February 2017Contact Mike- VP Revenue Bauer Xcel Media
- Westport Connecticut
- 06880 USA
Articles by Mike All articles by Mike
- DigiTrust Empowers Publishers To Answer Advertiser Challenges in
Supply-Side Insider on
03/03/2017
Advertisers are throwing money at Facebook, while publishers fight it out against one another for the leftovers. What's more, publishers rely heavily on Facebook's ecosystem for traffic and revenue, at the risk of ceding their connection with advertisers completely to platforms like Facebook, Google and Amazon, where media buying is easy and scalable. Realistically, publishers must build a series of stairs that can lift them out of their predicament. The right way to safety is to put the pieces in place to connect more transparently to advertisers, and to make it easy for advertisers to buy premium media at scale.
- How To Choose A Server-Side Programmatic Partner in
Supply-Side Insider on
02/03/2017
When vetting various partners, we considered various criteria, especially fees, features and reporting. Publishers should evaluate partners across these elements and ask probing questions.
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