Alan SiegelMember since February 2017Contact Alan
- ceo Siegelvision
- LinkedIn: https://www.linkedin.com/in/alsiegel?authType=NAME_SEARCH&authToken=xXjG&locale=en_US&trk=tyah&trkInfo=clickedVertical%3Amynetwork%2CentityType%3AentityHistoryName%2CclickedEntityId%3Amynetwork_24576517%2Cidx%3A0
- 9 East 40th street
- New York New York
- 10016 USA
Over the past four decades, Alan Siegel has become one of the best-known figures in the branding business. He has achieved the stature of pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel & Gale, devoted to positioning global companies. In 2012, Alan created Siegelvision, a new company committed to a different approach to branding exemplified in the phrase “clarity above all.” Drawing on small teams of experienced, handpicked talent, Siegelvision develops simple, powerful brand strategies for clients seeking to step boldly to the next level.
Articles by Alan All articles by Alan
- 10 Brand Voice Lessons Every Marketer Should Master in
Marketing Insider on
Sadly, the majority of brand messages fails to achieve the most essential tasks of communications. They lack clarity. They pose conflicting messages. They often don't even pay lip service to integrated themes.
- Voice Lessons in
Marketing Daily on
How to build a distinctive brand voice.
- The Purpose-driven Brand Is Key To 21st-Century Success in
Marketing Daily on
I prefer an "inside-out" approach, where the hard work of developing strategic brand building programs grows out of tapping the insights and talent within the organization.
- The Luxury Of Simplicity in
Volvo ran a series of ads earlier this year using the theme, "Our idea of Luxury is Simplicity." What Volvo astutely realized is that a rewarding relationship feels easy and uncomplicated and that buyers of luxury goods and services are seeking a seamless, effortless experience, not only finely-crafted products.