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Dini Mehta is VP of the US at Drawbridge, where she is responsible oversee the US sales teams to further scale the adoption of Drawbridge's digital identity solutions, as well as cultivate new business opportunities.
The ability to leverage first- or third-party data segments lets brands reach niche audiences. In essence, advertisers can purchase the exact audiences they want, instead of using extrapolated program viewership data as a proxy for their audiences.
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