As a strategist at Pitch, Lexi leads the development of strategic brand and creative initiatives for a multitude of clients. She enjoys working on new-business pitches and thrives from the challenge of quickly understanding target mindsets. Prior to joining the advertising world, Lexi worked in investor and member relations for Summit Series where she gained a keen understanding of brand loyalty and the importance of strategic communications. Originally from Arizona, Lexi graduated with a B.A. in Psychology and Anthropology from Southern Methodist University in Dallas. She now calls Los Angeles home, and loves exploring the vibrant diversity, food, and new experiences that the city has to offer. The proximity to the ocean doesn’t hurt either.