Jeremy Durant is Business Principal at Bop Design, a B2B web design and digital marketing firm. Jeremy works closely with businesses in need of a website, marketing and branding strategy, helping them to develop their unique value proposition and ideal customer profile. Jeremy received his BA from Merrimack College and his MBA from California State University, San Marcos. His writing has been featured in EContent Magazine, PublishThis, Marketing Agency Insider, Visibility Magazine, and Spin Sucks.
- 4 Tips For Launching A Successful ABM Campaign in
MediaDailyNews on
03/30/2017
When executed properly, account-based marketing (ABM) is more than just a popular buzzword for sales and marketing. When executed in conjunction with sale initiatives, it can provide a significant
boost to the campaign's KPIs.