Deb Gabor is the founder and brand dominatrix of Sol Marketing, a brand strategy consultancy obsessed with building winning brands. Since 2003, the Sol Marketing team has led brand strategy engagements for organizations ranging from international household names like Dell, Microsoft and NBC Universal, to digital winners like Allrecipes, Cheezburger, HomeAway and RetailMeNot, and dozens of early-stage tech and digital media titans.
Through Investorpitches.com, a division of Sol Marketing, hundreds of startup founders have benefited from Deb’s wizardry for crafting pitches that entice investors to open their wallets to the tune of up to $85 million.
A displaced Midwesterner, Deb’s current home base is Austin, Texas, where she enjoys 300-plus days of sunshine and the best barbeque west of the Mississippi. You can reach Deb and the Sol team at SolMarketing.com and InvestorPitches.com.
- The Anti-Segmentation Approach To Developing Brand Love in
MAD on
04/11/2017
Segmentation is a fine marketing tactic, but it won't help build a brand people can wholeheartedly rally behind. In fact, segmentation can even work against a brand by diluting the brand identity. In
order to build the type of brand that customers can fall in love with, you must first create a detailed picture of your ideal "unicorn" customer.
- Pepsi/Jenner #Notsogoodfeeling in
Marketing Daily on
04/07/2017
This poorly conceived and executed 2:39 short film did rally and unite us but only in our disdain for Pepsi's spurious attempt to hitch itself to a market-level conversation.