John DeFilippis
Member since August 2017Contact John- Senior Director, Channel Solution, Video MediaMath
- New York New York
- 10007 USA
As Senior Director, Channel Solutions, Video, at MediaMath, John is responsible for video strategy and revenue growth, working directly and indirectly with clients globally and in collaboration with business units throughout the organization. John was previously in business development, focused on video, creating media and data/tech partnerships across the ecosystem. Prior to joining MediaMath, John held roles in the market research industry and at ReturnPath, the worldwide leader in email intelligence, in business development, account management and product management.
Articles by John All articles by John
- Market Forces Drive Addressable TV To Become Reality in
Television News Daily on
08/26/2017
What has made the prospect of addressable TV advertising frustrating for many marketers is that, while it's technically achievable, the economics are difficult to balance. Meanwhile, tapping data from third-party sources requires extra work for marketers, and it's not always worth the effort. There may be a real shift in the market coming soon, though.
- TV In 2027: Everywhere, Granularly Focused in
Television News Daily on
07/11/2017
With consumer behavior changing, new technology, and new entrants in the TV industry, it's more difficult now than ever before to define the term "TV." This shifting definition also makes it hard to answer the question "What will TV look like in 2027?" The short answer is "very different." The long answer is this:
- Why Connected TV Is Gaining A Stronger Foothold In Media Plans in
Television News Daily on
04/18/2017
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