Kristin James takes on the complex challenges of branding and turns them into perfectly wrapped, digestible pieces of strategy. She has a passion for understanding human nature and how desire drives behavior. A southern foodie at heart, she has tied her professional culinary background with her strategic side for clients like World Kitchen, Kraft, Campbell’s and Reynolds Consumer Products. Since coming on board with Hornall Anderson she has worked on many female-focused brands, including Lane Bryant and Cacique.