Michelle Thomas is a senior marketing consultant at Elicit, where she specializes in transforming siloed consumer experience and marketing efforts into consumer-centric ecosystems. She currently helps teams leverage consumer data and insights to inform sound marketing and business decisions, partnering with analysts and technologists to curate better consumer experiences. Before joining Elicit, Michelle served in a variety of strategic marketing roles across Retail, Travel/Hospitality, and Consumer Goods verticals, leveraging her deep experience in e-commerce, digital marketing, and brand marketing. Michelle has excelled at leading high performing teams focused on mass advertising, marketing partnerships, digital marketing, loyalty, eCommerce, and CRM. She has worked on brands such as Southwest, Fossil, Pier 1, GameStop, Sephora, HomeAway, McAfee, Expedia, Zappos, Beauty.com, Philosophy, and MGM Grand.