Edward Cotton

Member since May 2017Contact Edward

CSO of BSSP. A communications agency based in Sausalito, California.

When Consumers Demand Affirmation, You Need to Love Them Back in Marketing Insider on 06/08/2018
Brands used to sit at the nexus of power, functioning as trust engines that could brainwash and cajole people into believing not only in what they said, but, more importantly, what they represented.
Why Automotive Brands Must Evolve in Marketing Daily on 05/09/2017
Tesla has built a brand that runs counter to others in the auto industry. It's an innovative technology company, not an automotive brand.

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