Lizzy is the architect for Engine Media's purpose-built teams, closely collaborating with leadership across the company and The Engine Group. Before joining Engine Media, Lizzy was leading large, successful teams with specialisms in programmatic, paid social, mobile, video, display media, and ad tech. Lizzy served as Head of Media for Mediahub New York, a division of the Mullen Lowe Group, preceding her arrival Engine Media. In this role she was responsible for digital media planning and buying across key global and US clients such as Western Union, T. Marzetti brands and CFA Institute. Lizzy also led and participated in new business efforts. Two key successes include the first win for Mediahub after transitioning from a US-based agency to a global media network, as well as the first full service global new business acquisition across six markets for Lowe Profero in 2014. Prior to Mediahub, Lizzy was a Digital Media Director at MediaCom, overseeing digital media planning for Audi of America. In this role she led transformative and award winning national digital campaigns—the first media campaign with direct vehicle sales reporting and attribution. She also partnered closely with AKQA on the redesign of Audiusa.com, building the first digital media campaign with dynamic display ads powered by advanced 1st and 3rd party data. Within regional dealer groups, she increased digital media investment 45% year on year, proving out the success of digital media to key stakeholders. Prior to MediaCom, Lizzy worked at Zenith Media as an integrated media planner on Nestle brands.