Welby ChenMember since October 2007Contact Welby
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Articles by Welby All articles by Welby
- Optimizing The DSP Relationship: Value Of Audience Data For Publishers in
Publishers Daily on
To get their fair share of ad dollars, publishers need to tip the scales in their favor. One possibility is to take back buying power by packaging their audiences.
- 6 Best Practices For Monetizing Mobile Video in
Mobile Marketing Daily on
There are still several challenges to successfully creating, delivering and measuring the performance of mobile video ads. Providing a seamless experience for users is key for any mobile publisher monetizing via ads.