For much of his 30+ year career, Dave Wilson has acted as a leader in the development of marketing strategies derived from data-driven consumer insights. His extensive work in telecom, financial services, and healthcare has focused on the application of analytics to inform channel-specific and integrated strategies that optimize return on marketing spending. Dave built an agency on the idea that informed creativity can help businesses find success. As the founder of Wilson, Dave has been applying this thinking to an extensive client base to connect brands and consumers in a real and meaningful way since the company’s establishment in 2001. Before starting Wilson, Dave worked at Citibank and American Express, and remains a Founding Advisor for the Buckeye Leadership Fellows at his alma mater, The Ohio State University, which awarded him the Josephine Sitterle Failer Award for volunteer service to students. Specialties: Direct, digital and database marketing, business consulting