Matthew is a strategist at Modern Craft, a marketing consultancy focused on helping brands keep pace with modern customers by upgrading the most critical components of their marketing engine. He specializes in business strategy, communications planning, and organizational process improvement. Before joining Modern Craft in 2015, he lived in the UK where he led the strategy practice for global B2B agency Omobono and worked at interactive agency Blast Radius, guiding brands like Starbucks, Bacardi, Accenture, Land Rover, and Novartis as they embraced change and adapted to the new challenges of the digital world. Prior to becoming a Strategist, Matthew worked as a B2B marketer for technology companies in Vancouver, Canada.