Nikos Acuña is Sr. Director of Innovation and Head of the Rocket Fuel Institute -- an alpha apollo mission and research initiative dedicated to the transformative field of artificial intelligence in digital marketing. The RFI explores innovation at the intersection of data, technology, and customer experiences. Nikos is the author of The Predictive Business: Dynamic Intelligence and the Science of Connected Customer Experiences and Mindshare (Motion Publishing, 2012), which received Foreword Magazine’s Book of the Year Award, the USA Best Book Award in 2012, and a Publisher recommendation for the Pulitzer Prize and National Book Award.