CORY TREFFILETTI
marketer, scientist, thought leader, change agent

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  • Defining An Industry
    In last week’s responses on the Spin Board to my article concerni ...
  • Anyone Hear About GRPs Lately?
    A few weeks ago, the hot debate issue was the GRPs a ...
  • Reflection
    The events of September 11, 2001 will remain forever etched in ...
  • Evaluating Sellers and Buyers
    At least once per quarter, someone from the sales side asks m ...