- The Chicken Or The Egg?
Online Spin, Cory Treffiletti - Wednesday, May 26, 2004
Recently, I re-stumbled upon one of the age-old questions in advertising th ...
- What Exactly Is Behavioral Targeting?
Online Spin, Cory Treffiletti - Wednesday, May 19, 2004
Behavioral Targeting is a buzzword, and one that is getting lots ...
- The Summer Blockbusters of Advertising
Online Spin, Cory Treffiletti - Wednesday, May 12, 2004
As summer approaches and the sun shines later in the day, y ...
- Discourse For Change In Advertising
Online Spin, Cory Treffiletti - Wednesday, May 5, 2004
Happy Cinco de Mayo everyone! This past week, I spent some ti ...
- Sales Call Etiquette - Do Your Homework
Online Spin, Cory Treffiletti - Wednesday, April 28, 2004
The life of an online media professional is constantly interrupted by co ...
- Philosophy 405: 'Reading' vs. 'Listening' to Advertising
Online Spin, Cory Treffiletti - Wednesday, April 21, 2004
I like to get a little philosophical in regards to advertising fr ...
- Take 10 - Be A Consumer
Online Spin, Cory Treffiletti - Tuesday, April 13, 2004
Day in and day out we sit back and hypothesize about t ...
- Training in Our Environment
Online Spin, Cory Treffiletti - Wednesday, April 7, 2004
Training is extremely important. Last week, I discussed my ideas on integrati ...
- What is Integration?
Online Spin, Cory Treffiletti - Wednesday, March 31, 2004
I was perusing the Spin Board over the weekend and I s ...
- In-Theatre Audience as Interactive Buzz-Builder
Online Spin, Cory Treffiletti - Tuesday, March 23, 2004
According to a 2003 study from Arbitron, the American movie audience ...
- The Slow and Painful Death of Spam
Online Spin, Cory Treffiletti - Wednesday, March 17, 2004
All the recent backlash against spam has caused a serious downturn ...
- Using Search To Measure Buzz
Online Spin, Cory Treffiletti - Wednesday, March 10, 2004
How does one measure buzz? There are many traditional methodologies for measuri ...
- And Now, A Moment To Reminisce
Online Spin, Cory Treffiletti - Wednesday, March 3, 2004
Since one of my favorite parts of the Academy Awards show ...
- Animation vs. Photography in Online Ads
Online Spin, Cory Treffiletti - Tuesday, February 24, 2004
The evolution of online creative is something that is becoming more a ...
- The Search For An Impact Index
Online Spin, Cory Treffiletti - Wednesday, February 18, 2004
Many of you have heard me discuss the balance between science a ...
- Ad Spending and Its Effect On Ad Pricing
Online Spin, Cory Treffiletti - Wednesday, February 11, 2004
Has anyone else noticed there seems to be some buzz generated surroundi ...
- Online Video Part 3 - Process and Accountability
Online Spin, Cory Treffiletti - Tuesday, February 3, 2004
This week I felt that it would be worthy of discussion ...
- Standards and Best Practices for Online Video
Online Spin, Cory Treffiletti - Wednesday, January 28, 2004
Last week I wrote about some ideas and initiatives that I fe ...
- Will Video Take Over?
Online Spin, Cory Treffiletti - Wednesday, January 21, 2004
We're witnessing video once again launch itself forward and take the pla ...
- More Musings On Media
Online Spin, Cory Treffiletti - Wednesday, January 14, 2004
If the theory that the highly coveted 18-49 year old demographic ...
- Are Reach and Frequency Completely Outdated?
Online Spin, Cory Treffiletti - Wednesday, January 7, 2004
Welcome to 2004 and the beginning of the end of Reach a ...