- Leveraging Social Media To Create Social Commerce
Online Spin, Cory Treffiletti - Wednesday, May 21, 2008
If you recall, way back in November of last year, I la ...
- Did Winston Churchill Work In Brand Advertising?
Online Spin, Cory Treffiletti - Wednesday, May 14, 2008
Winston Churchill once said, "The pessimist sees difficulty in every opportunity. T ...
- In Age-Old Debate -- Art Vs. Science -- Science Is Winning
Online Spin, Cory Treffiletti - Wednesday, May 7, 2008
In our world there's an ongoing debate over the concept of a ...
- Dial 'M' For Mobile Search
Online Spin, Cory Treffiletti - Wednesday, April 30, 2008
Of all the agency training sessions we do, the one that invariab ...
- Engaging With Engagement
Online Spin, Cory Treffiletti - Wednesday, April 23, 2008
I tried. I really, really tried. Over the last few weeks I' ...
- Your Mission, Should You Choose To Accept It: Play PMOG
Online Spin, Cory Treffiletti - Wednesday, April 16, 2008
Do you ever get bored surfing the Web? Believe it or no ...
- The 'Not-Top 10' Of Consumer Issues
Online Spin, Cory Treffiletti - Wednesday, April 9, 2008
I meet lots of smart people every week -- all of wh ...
- Building Brands In A Recession
Online Spin, Cory Treffiletti - Wednesday, April 2, 2008
Whether you're an economist or not, and whether you want to fu ...
- How To Make Proper Use Of Ad Networks
Online Spin, Cory Treffiletti - Wednesday, March 26, 2008
Many media planners use ad networks, and rightfully so, as they're ...
- Gaining Traction: Visual Search
Online Spin, Cory Treffiletti - Wednesday, March 19, 2008
Last week I was introduced to the idea of visual search. ...
- Please Stop Asking About Click Rates!
Online Spin, Cory Treffiletti - Wednesday, March 12, 2008
When are we going to abandon click-through as the primary online metr ...
- The Importance Of Managing Relationships In Sales
Online Spin, Cory Treffiletti - Wednesday, March 5, 2008
How often do you sit back and think about the relationships y ...
- Making Sense Of Social Media
Online Spin, Cory Treffiletti - Wednesday, February 27, 2008
Social media can be a bit daunting if you don't take ...
- Advertising Terminology 2.0
Online Spin, Cory Treffiletti - Tuesday, February 19, 2008
Late last year I wrote about the terminology and the lexicon ...
- Sports And Valentines: It's About Heart
Online Spin, Cory Treffiletti - Wednesday, February 13, 2008
I write this column week in and week out and have be ...
- Our Video Baby Is Growing Up!
Online Spin, Cory Treffiletti - Wednesday, February 6, 2008
Online video is our little baby. At first she crawled, then s ...
- Automation Of Media Buying Through Ad Exchanges: Good Idea!
Online Spin, Cory Treffiletti - Wednesday, January 30, 2008
Over the last month I've stated more than once that I fe ...
- Is This The Year of The Un-Agency?
Online Spin, Cory Treffiletti - Wednesday, January 23, 2008
After reading all the articles and editorials over the last four wee ...
- I've Been Bitten by a Werewolf -- Again!
Online Spin, Cory Treffiletti - Wednesday, January 16, 2008
Among the hot topics from 2007, which are still hot in Janua ...
- Things That Make You Go Hmmm...
Online Spin, Cory Treffiletti - Wednesday, January 9, 2008
I read a study towards the end of last year from t ...
- What Does January Hold For Us?
Online Spin, Cory Treffiletti - Wednesday, January 2, 2008
Last year was a pretty interesting year, simply because of the advancemen ...