- Never Trust A CMO Who Won't Go Out And Sell
Online Spin, Cory Treffiletti - Tuesday, May 21, 2013
I've been a marketer for years, regardless of what my title w ...
- Can Responsive Design Provide Scale To Native Advertising?
Online Spin, Cory Treffiletti - Wednesday, May 15, 2013
The question facing most marketers is one of scale, and probably t ...
- Automating The RFP And Buying Process (For Real)
Online Spin, Cory Treffiletti - Wednesday, May 8, 2013
There's an area of the advertising business that's not so patiently waiti ...
- A Computer Can't See A Face In The Clouds
Online Spin, Cory Treffiletti - Wednesday, May 1, 2013
he world of advertising and marketing is no longer a battle betwe ...
- Teaching The Old Dog Some New Tricks
Online Spin, Cory Treffiletti - Wednesday, April 24, 2013
"Business has only two functions: marketing and innovation." This quote is attribut ...
- Some People Don't Have A Home To Go Home To Anymore
Online Spin, Cory Treffiletti - Wednesday, April 17, 2013
I woke up sad today. I love what I do for ...
- Pick One Horse In The Race -- Or Else Even When You Win, You Lose
Online Spin, Cory Treffiletti - Wednesday, April 10, 2013
Having previously spent almost 18 years on the agency side of t ...
- Brooklyn Nets: Master Class In Branding
Online Spin, Cory Treffiletti - Wednesday, April 3, 2013
A few weeks back I was visiting New York and had t ...
- We Are All Data Scientists Now (Even You)!
Online Spin, Cory Treffiletti - Wednesday, March 27, 2013
Your titles may not represent it, but almost everyone in the marketi ...
- Does Real-Time Marketing Mean Decreased Quality In Favor Of Relevance?
Online Spin, Cory Treffiletti - Wednesday, March 20, 2013
Does the development of a real-time marketing culture deliver true value ...
- Where Does The Time Go?
Online Spin, Cory Treffiletti - Wednesday, March 13, 2013
I read in USA Today this week a report detailing the top- ...
- Welcome To The Enterprise Phase Of Marketing
Online Spin, Cory Treffiletti - Wednesday, March 6, 2013
I spent a lot of years on the agency side -- probab ...
- I Want A Week Of My Very Own -- Or, Training Week
Online Spin, Cory Treffiletti - Wednesday, February 27, 2013
I was in New York last week, and while I was the ...
- Where Does Inspiration Come From?
Online Spin, Cory Treffiletti - Wednesday, February 20, 2013
've been writing this column for about 11 years now, and I' ...
- Big-Data Storytelling: The Agency's Role In 'Moneyball' Era Of Marketing
Online Spin, Cory Treffiletti - Wednesday, February 13, 2013
All the talk of the day is Big Data: I have B ...
- TV Is No Longer Simply A Device - It's An Experience
Online Spin, Cory Treffiletti - Wednesday, February 6, 2013
At the San Francisco Bay Area Interactive Group meeting last week, Dav ...
- The Four Most Overused Statements Uttered By B2B Marketers
Online Spin, Cory Treffiletti - Wednesday, January 30, 2013
I have been a B2B marketer and a B2C marketer. I current ...
- How Digital Display Can Become Your #1 Marketing Tactic
Online Spin, Cory Treffiletti - Wednesday, January 23, 2013
Today is the day digital display becomes the centerpiece for all yo ...
- The Problem With Mobile Is Perception
Online Spin, Cory Treffiletti - Wednesday, January 16, 2013
For mobile advertising to succeed as a viable opportunity for advertisers, mobi ...
- The Apple Of My (TV) Eye
Online Spin, Cory Treffiletti - Wednesday, January 9, 2013
If I were a betting man -- and once upon a tim ...
- My New Year's Resolution? To Be A Good Man -- At Home And At Work
Online Spin, Cory Treffiletti - Wednesday, January 2, 2013
The day after New Year's is traditionally a chance to start ane ...