Roy Peleg

Member since April 2017Contact Roy

CEO FirstImpression.io
https://www.firstimpression.io/
Facebook: https://www.facebook.com/firstimpression.io/
LinkedIn: https://www.linkedin.com/in/pelegroy/
Twitter: firstimptech
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Roy Peleg is the CEO and co-founder of FirstImpression.io, an ad technology platform. FirstImpression.io brings publishers more ad revenue while preserving UX. The company creates and monetizes very highly customized, new ad products for publisher websites on its platform, without any hard coding or technical work. Roy has 15 years of experience in online marketing and advertising, and consults SMBs on digital marketing. Prior to founding FirstImpression.io, he led 3 previous tech ventures.

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Should Publishers Treat Engaged Users Differently? in Publishers Daily on 06/26/2017
As the digital advertising industry moves towards personalization, engagement metrics can help us understand and improve each user's unique experience on a site. Should we treat engaged users differently? Yes! The real question is how. And the answer depends largely on the type of engagement.

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