Matthew Yorke is SourceMedia’s Chief Marketing Officer, responsible for marketing and marketing services product innovation. Matt is charged with advancing SourceMedia’s portfolio of digital marketing capabilities and products, and enabling profitable revenue growth across all aspects of the business. Prior to joining SourceMedia, he was Managing Director for Business Development and Marketing with the global media and marketing solutions agency OMD. Matt also spent 15 years at IDG where he held numerous senior positions, including CEO of IDG Global Solutions and CEO of IDG Enterprise, tasked with transforming IDG into a modern digital first media company. With more than 20 years’ experience in media, marketing and technology, Yorke is recognized for his leadership, customer-focused approach and keen sense of how technology trends impact customer habits, and in turn, marketers. He has received numerous awards and honors, including the Folio: 40 as a C-level visionary in 2011, BtoB’s Media Business 2010 Business Publishing Executive Innovator and Min’s Social Media Superstar Award in 2009. Yorke also received the IDG Chairman’s Award for Entrepreneur of The Year in 2011.