P.K. Kannan
Member since July 2017- Ralph J. Tyser Professor of Marketing Science at the Robert H. Smith School of Business University of Maryland
- http://onlinemba.umd.edu
- College Park Maryland
- 20742 USA
Dr. P.K. Kannan is the Ralph J. Tyser Professor of Marketing Science at the Robert H. Smith School of Business at the University of Maryland. His research focus includes marketing modeling and applying statistical and econometric methods to marketing data.
Articles by P.K. All articles by P.K.
- What Is Amazon Really Getting With Whole Foods Buy? in
Marketing Daily on
07/11/2017
Now that Amazon will be able to send personalized marketing to Whole Foods customers, other major grocers are likely to jump to become much more customer-centric.
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