David Cohen
Member since December 2001Contact David- EVP, US Director of Digital Communications Universal McCann
- 100 West 33 Street
- New York New York
- 10001 USA
Articles by David All articles by David
- Taking A Stand On Cross-Platform Measurement in
MediaDailyNews on
07/25/2017
We need a single, open source, industry standard identifier to both recognize ads and content, while accounting for and capturing duration of viewing. It is essential for the industry at large to advocate for a universal solution.
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