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David Cohen

Member since December 2001Contact David

  • EVP, US Director of Digital Communications Universal McCann
  • 100 West 33 Street
  • New York New York
  • 10001 USA

Articles by David All articles by David

  • Taking A Stand On Cross-Platform Measurement in MediaDailyNews on 07/25/2017

    We need a single, open source, industry standard identifier to both recognize ads and content, while accounting for and capturing duration of viewing. It is essential for the industry at large to advocate for a universal solution.

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